Marketing Technology Manager

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

Job Summary

Belden’s Manager, Marketing Technology is a strategic and hands-on leader responsible for the overall health, optimization and evolution of the marketing technology stack. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have extensive familiarity with marketing technology and experience empowering teams to leverage tools across projects and processes.

This role will optimize the adoption and use of existing technologies and platforms as well as identify new marketing technologies. This encompasses the evaluation and implementation of technology, as well as leading its adoption to ensure the marketing team operates with maximum efficiency and effectiveness. A key focus will be on leveraging technology, including Artificial Intelligence (AI), to enhance marketing processes and foster innovation across the organization. This individual will act as the primary Subject Matter Expert (SME) for all marketing technology, bridging the gap between marketing needs and technical solutions.

You’ll make an impact in the following ways:

Marketing Technology Strategy:

• Champion the entire portfolio of marketing technology, ensuring the optimal performance, integration and alignment with marketing and business objectives. Technology may include CRM (Customer Relationship Management), MAP (Marketing Automation Platform), DAM (Digital Asset Management), Project and Workflow Management, etc.
• Proactively identify marketing team needs, research potential solutions and build compelling business cases for new system acquisitions or technology enhancements.
• Collaborate with peer teams such as IT and Digital Transformation on vendor assessments, selection decisions, contract negotiations and successful implementation of new marketing technologies.

Technology Implementation & Adoption:

• Lead the post-implementation phase for all marketing technologies, including developing and delivering comprehensive enablement programs, training materials and ongoing support to ensure high adoption rates across the marketing team.
• Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users.

Technology-Driven Process Optimization:

• Champion the strategic use of technology within the marketing department, actively pushing the team to leverage technology for increased efficiency, automation and improved workflows.
• Design and establish robust marketing processes that seamlessly integrate technology to streamline operations and enhance productivity.
• Continuously explore new and emerging marketing technologies to identify opportunities for competitive advantage and innovation.

AI Integration & Leadership:

• Lead marketing’s AI Task Force, driving the overall AI strategy and roadmap for marketing.
• Lead initiatives to build and integrate Artificial Intelligence capabilities directly into core marketing processes and workflows.
• Aid the marketing team in understanding and implementing AI solutions within their respective processes and workflows, fostering a culture of AI adoption.

Marketing Data Governance & Quality:

• Establish and enforce robust governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies.
• Collaborate closely with other departments (e.g., Sales, IT, Digital Transformation, Product & Solution Development) to ensure high-quality data inputs, seamless data flow and effective data management practices across the organization.

Continuous Improvement:

• Contribute to a culture of continuous improvement, innovation and learning within the marketing department.
• Stay abreast of industry trends, best practices and advancements in marketing technology, AI and data governance.

Required Skills & Experience

• Bachelor’s degree or higher in Marketing, Business Administration, Communications or Advertising (with a digital marketing focus), Management Information Systems or a similar field.
• 5-7+ years of relevant work experience within digital marketing or marketing technology
• Deep marketing technology knowledge, including implementation, data integrity and lead processes.
• Knowledge of and curiosity for emerging technologies, as well as how to gain efficiencies through integration of technology into critical marketing processes.
• Ability to train colleagues and nontechnical peers on technologies and tools to improve adoption and use of tools.
• Understanding of regulatory laws and policies.
• Excellent communication and interpersonal skills.
• Proven ability to work cross-functionally and leverage technology to improve processes in a global, matrixed environment.
• Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications.

Applicants can expect a base compensation range of $101,200- $152,100 annually, plus benefits and additional incentives based on the level of the role.  This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant’s experience, qualifications, and geographical location. 

Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!

Let’s Write the Next 100 Years Together.
Join a global community striving to improve connectivity and security. The work we’re doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.

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These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.