LEAD GENERATION & ENGAGEMENT MANAGER

The Lead Generation & Engagement Manager at Belden EMEA is a pivotal new role designed to drive proactive lead generation and targeted account engagement. This role is responsible for accelerating the sales funnel through proactive outreach, lead follow-up, and account-based engagement. Reporting directly to the Marketing Director, this role focuses on identifying and engaging new prospects as well as key accounts, nurturing interest across multiple stakeholders, and ensuring timely, personalized follow-up on leads generated through marketing and Account Based Marketing programs. The Manager will qualify opportunities, coordinate multi-touch account strategies, improve conversion rates, and deliver measurable impact on both pipeline growth and revenue. As the first dedicated resource in this function, the Manager will lay the groundwork for future team expansion and leadership opportunities. 

Key Responsibilities 

• Develop and execute targeted outbound outreach to generate and engage new leads across selected EMEA markets. 

• Monitor, analyze, and act on buyer group intent signals using ABM and intent data tools to identify and prioritize high-potential accounts. 

• Qualify inbound and outbound leads based on engagement, fit, and readiness, ensuring alignment with Belden’s ideal customer profiles. 

• Work in close partnership with the Growth Marketing team to align outreach and engagement efforts with ongoing vertical-specific campaigns, ensuring consistent messaging and maximizing campaign impact. 

• Collaborate closely with sales to coordinate account engagement strategies, share insights, and facilitate seamless lead handoff. 

• Collaborate with solution and partner sales teams to understand business requirements and define effective lead qualification structures. 

• Maintain accurate and up-to-date records of all lead and account interactions in the CRM system. 

• Provide regular reporting and insights on lead generation activities, account engagement, and campaign effectiveness to the Marketing Director and sales stakeholders. 

• Support the development and execution of ABM campaigns in partnership with marketing and sales teams. 

• Provide feedback and insights from lead and account interactions to the Growth Marketing team to help refine campaign targeting, messaging, and content for our key verticals. 

Shared Responsibilities 

• Partner with solution and partner sales teams on account-based initiatives and pipeline acceleration. 

• Collaborate across marketing teams to create and execute integrated plans that align with business goals, regional strategy, and key stakeholders 

Critical Skills and Competencies 

• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels. 

• Strong analytical skills to interpret buyer intent data, engagement metrics, and campaign performance. 

• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). 

• Solid understanding of account-based marketing principles and lead nurturing strategies. 

• Self-motivated, organized, and able to manage multiple priorities independently in a fast-paced environment. 

• Collaborative mindset with a willingness to work cross-functionally with sales, marketing, and external partners. 

• Familiarity with intent data providers (e.g., 6sense, Demandbase) is a plus. 

• Results-oriented approach with a focus on measurable outcomes and continuous improvement. 

Experience Requirements 

• 2–4 years of experience in lead generation, marketing, sales support, or business development roles. 

• Demonstrated success in outbound outreach and lead qualification, ideally within B2B or industrial technology sectors. 

• Experience with ABM strategies or targeted account engagement is highly desirable. 

• Track record of using CRM and marketing automation tools to manage and report on lead and account activities. 

• Exposure to intent data platforms or similar technologies is an advantage.